22 June 2021

Anna Yàñez – General Director of Inquiaroma and distributor partner of Tournaire Emballage

Interview of Anna Yàñez
General Director of Inquiaroma

Can you present Inquiaroma and its activity?

Inquiaroma (Internacional Química Aromática SA) is a commercial company specialized in the distribution of technical packaging for the pharmaceutical, chemical and perfumery sectors, as well as in the distribution of natural raw materials, especially for the cosmetics, nutraceutical, food and home care markets.

The company was founded in 1969, it is a family business that thanks to our know-how, our capacity to adapt and innovate, Inquiaroma is a reference company, highly qualified in technical terms.

We operate in the Spanish and Portuguese markets and in some product lines in Italy.

Our objective is to be the strategic partner of our customers and with our experience to have tailor-made solutions to satisfy all their needs.

What is your relationship and activity with Tournaire?

Inquiaroma has represented Tournaire in Spain and Portugal as a distributor since the end of the 70’s, but it is only when Spain was integrated into the European Union that we were able to develop the market and grow.

In the beginning, the tariffs made the price of the packages very high and, given the economic situation at the time, it was difficult to get them approved.

It was in the 1980’s that we were able to really develop the Tournaire market and position Tournaire containers as high quality, value-added technical containers for API’s, fragrance compounds and chemicals.

Tournaire products are now well known in the Spanish market for their reliability and quality.

Inquiaroma has just celebrated its 50th anniversary, what has been the evolution of your packaging demands in your markets?

Yes, we have. Two years ago, we celebrated the 50th anniversary of the company and I would almost say that we have been with Tournaire for more than 40 years. We have grown together and Tournaire is one of our main partners to whom we owe part of our prestige and development.

The evolution of Tournaire’s packaging business has been very positive over the years, and especially in recent years, customers have become more demanding, looking for high quality packaging that offers reliability in packaging and transportation, and they have found this with Tournaire packaging.

In the Pharma market, Tournaire has been a great support in terms of documentation and traceability, and each year the number of follow-up checks increases.

Thanks to the quality offered by Tournaire, customers have also been able to develop their markets and grow, especially with aluminum containers.

What are the main markets where Tournaire packaging is used today ?

Our market with Tournaire mainly concerns aluminium packaging for the perfume industry (manufacturers of perfumed compositions), the pharmaceutical industry (manufacturers of APIs) and the chemical/agrochemical industry.

We have more difficulties with plastic containers because of the competition’s prices, but they are becoming more and more interesting every day. Very little presence of glass containers.

How do you see the evolution of your market in the next 10 years? 

In demanding sectors such as perfumery and pharmacy, customers are looking for Tournaire quality. It guarantees the quality of your products.

But we must consider that cheaper alternatives may appear for the chemical sectors (fairer prices) and even for the perfumery sector. Crises like the one we are going through trigger the emergence of alternative suppliers, and this is very dangerous.

What are the services you and your customers expect from Tournaire Packaging ? 

For such a technical packaging, our customers and ourselves are looking for a guarantee in the quality of Tournaire packaging, a quick adaptation to the legislative changes, a quick supply and a better protection of the drums during the transport so that they are not damaged.

The truth is that we are very satisfied with the quality and service of Tournaire and we hope that they will continue as they have done until now and that in the future they will adapt well to the growth so as not to have supply problems.