02 November 2021

Benoît Ramet, Vice President Sales Marketing at Elemental Container

Interview of Benoît Ramet

Vice President Sales Marketing at Elemental Container

 

Can you introduce yourself and the activity of Elemental Container?

Sure, my name is Benoît Ramet, I’m with Elemental Container, I’m the vice president of sales and marketing and we are the subsidiary of Tournaire SA in North america.

 

How does the aluminum packaging market evolve in the USA?

So like in the US like in many other industrial countries aluminum benefits from a great trend in general as we see more and more company intending to move away from plastic, for instance, to go toward aluminum. Aluminum can be recycled indefinitely and it’s very important to do so and to take advantage of that.

 

What is the typical profil of your client companies?

So we have a very diverse group of customers, they could be for natural products in flavour and fragrance, could be for vitamins, but it also could be for analytical solvents, so the profils are really people that wants to protect there products and aluminum offers great benefits: It’s a prefect barrier to gas moisture and light and its important to realise that it’s an option, and its also extremly light so I would really encourage people to take advantage of those criterias and caracteristics.

 

What are the most frequently asked questions?

So the most frequent request for us is, as we are distributers and have no manufacturing in North America, therefor it’s having the products available. It’s of course all the technical questions but in the end, especially in this environment, what is more important is to have the product available in quantity and quality. So that have been our focus since the beginning of covid unfortunatly, and it’s our every day concerne.

 

What advice could you give to a client thinking of the best type of packaging for his futur product?

When a customer looks for packaging, I would say that they should not only look at the price. It’s very easy to compare prices of different material and just pick the cheapest one. The cheapest one, is not going to be the best strategy if you start loosing the product or the integrity of the product. You work very hard to create the best product out there make sure the extra dollar is going to protect it all the way to your customers and that your customers will be satisfied. Being a little cheap up front might not be the best solution. Give a chance, take the time to do your studies and also to test different packaging and I think, at the end of the day, you’ll see the benefits.