19 May 2022

Geodora, a new perfume brand, has chosen TOURNAIRE.

Interview of Gérard Gatti, Founder and President of Geodora 

Can you introduce yourself and the activity of Geodora?

I am Gérard Gatti, creator and president of Geodora, a new perfume brand that is part of a new panorama of high-end French perfumery. We are based in the Grasse area.

What are the specificities of your creations?

We really wanted to put in this range of perfume, which is made up of a dozen very beautiful creations, all the know-how that we have accumulated over the years with very beautiful raw materials that we source from ethical sources around the world in beautiful containers and in an approach that aims to limit our carbon footprint while making and offering extremely qualitative and luxurious products. Through our entire product range, which consists of about thirty products, if we include our perfumes and another range called “emotion nature” which is a range of beauty products of 100% natural origin. We really wanted to offer, not only quality, but also a lot of generosity through our offer. We have fragrances that have a remarkable sawing, diffusion, persistence and the idea was to create fragrances that can speak to the largest number while offering a very rich signature, very generous and expressing the French know-how.

Why did you choose TOURNAIRE aluminum bottles and for which products?

As a creator of perfumes for 30 years, TOURNAIRE is a company that I know very well because we know their know-how, all perfume factories use their product either for packaging or for the constitution of their production tool. And for me, it was obvious to work with TOURNAIRE because it is synonymous with know-how, since 1833, it is synonymous with rigor. They helped me to find solutions to adapt certain large formats for filling my bottles. Their rigor and technicality and the fact that they also offer a tool that allows us to reach our objectives in terms of “upcycling”, that is to say, that we will be the first brand to offer perfumes that will not only be refillable, but also repackable. All these points confirm us in the idea that the choice of TOURNAIRE was an obvious one.

What are the strong points of aluminum packaging for a perfume product?

The advantages of aluminum for a perfume bottle are numerous. The first of them is that aluminum protects the product from light. This allows us not to put any additive such as dye. Our perfumes contain only organic alcohol which is also sourced in Grasse. Our perfume concentrates have a high concentration: we have no dyes, no additions, because our perfumes are very well protected. Then, we have bottles that are not fragile. This allows us to avoid secondary packaging and obviously not tertiary packaging. In our approach which aims to be more eco-responsible, obviously, it was an unavoidable solution. Thirdly, since they are very light, and we have this particularity of asking our customers to return the packaging to put it back into service, we save on carbon footprint since it is very light to transport, so it is a very eco-responsible solution.

Where can we get Geodora products?

We have also chosen to be in direct contact with the public, so our products can be found on our website, since we have an e-commerce site that will be launched in the coming days. The showcase site already exists: geodora-parfums.com We also have a workshop that we do in Grasse, where people can come and do an extremely rich workshop for two hours: an immersion in the world of a perfume designer.