16 November 2021

Romain Leclef, General manager Asia-Pacific at Tournaire

Interview of Romain Leclef
General Manager Asia-Pacific at Tournaire

Can you introduce yourself and Tournaire Asia Pacific’s activity ?

Hello everyone, my name is Romain Leclef, I am in charge of the Tournaire subsidiary in Asia and I’m taking care of the whole Asia Pacific area.

Tournaire activity is to help our european clients to develop on the Asian market. Most of them, mainly perfumers, have installed production units there and we accompany themon that Asian market. We also develop new market share locally.

 

What are the profiles of client companies ?

The typical profil of our customers in Asia is first of all, perfumery, which is our historical business. We also have a significant part of our turnover based on API, which is pharmaceutical market. And then, we have a lot of activity, we can talk about electrolytes, we can see the expansion of electric vehicule, and those are our partners in China, China is leader of battery manufacturing. We also have partner on liquide chistals market, this is for computer screen, television or smartphones.

 

What are the specificities of Tournaire ?

Our competitive advantage compare to our competitors, is obviously our high quality, which remains our brand focus but we also have the largest range of the market. Starting from few CC up to more than 30 litters. None of our competitor have a largest range.

 

Are the regulations different ? Are they changing ?

The Asian regulation is different than the european or american one, but it’s a regulation that is slowly joining the european and the american one. Asian people are more and more demanding and the quality become a necessityin Asia, which allows Tournaire to grow there.

 

Is aluminium packaging gaining importance in Asia Pacific ?

Aluminium packaging indeed is more an more important in Asia, As I previously explained, the regulation is getting more and more demanding and the rise of quality in Asia request an expertise in packaging which promote the potential of Tournaire in Asia.