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TOURNAIRE, 190th anniversary in 2023: the brand evolves
12 December 2022
TOURNAIRE, 190th anniversary in 2023: the brand evolves
As it approaches its 190th year, TOURNAIRE reveals its new brand identity to better present its business refocused on Packaging and also meeting its customers’ expectations and market developments. This subtle identity change will support the Grasse-based company’s responsible growth strategy.
The purpose of this new identity is to energise and strengthen the TOURNAIRE group’s image as the world leader in premium one-piece aluminium packaging solutions with a more humanised typography, a modernised design, and a new signature refocused on the Packaging business and respect for life: “Protecting the essential since 1833”.
1. A shield and new colours, symbolising protection, energy, and recyclability: all the sharp points on the previous logo have been replaced with softer rounded corners that are more delicate and human. The original blue colour has been replaced by a deeper, more elegant blue. By adding a second colour, grey, TOURNAIRE shows it is committed to 100% recyclable aluminium, which is at the heart of its know-how and technical expertise.
2. Humanised typography that is uniform and balanced. A subtle font change that confers a greater status, ensuring continued safety, reliability, and ingenuity. A universal font that maintains TOURNAIRE’s high standards as the unfailing, trusted partner for distributing sensitive products worldwide.
3. A brand signature refocusing the brand on its Packaging business and asserting Tournaire’s mission to protect life: “Protecting the essential since 1833”. TOURNAIRE gives its customers the perfect packaging solution to distribute and promote their sensitive, dangerous, or valuable products worldwide with peace of mind while protecting the environment and life.
As an industrial group at the forefront of complete premium protective solutions since 1833, TOURNAIRE has almost two centuries of expertise in manufacturing and selling high-performance industrial packaging. The group has a diversified portfolio of over 900 customers operating in resilient and buoyant sectors including pharmaceuticals, flavours and perfumes, ingredients, fine chemicals, and agrochemicals.
Tournaire has refocused on the Packaging business but is also committed to protecting the essential: the planet and life.
