Perfume packaging uses the principles of chemistry to ensure the complete stability and quality of the fragrances. By choosing chemically inert materials and applying protective coatings, the packaging prevents unwanted reactions and the diffusion of aromas. It also protects against UV light, air and humidity, which can degrade perfumes. In addition, packaging is essential to perfume marketing. Thanks to these innovations, packaging preserves the olfactory integrity and extends the shelf life of the products. What are the purposes of perfume packaging? What are its typical characteristics? Tournaire, your packaging specialist, will tell you everything about this topic.

What are the specific features of perfume packaging?

 Perfume is a product which is particularly sensitive to its environment, which can potentially alter its aroma. It must therefore be preserved in accordance with a very strict and controlled process. There are therefore several prerequisites which are necessary to ensure ideal preservation:

• Avoiding direct light. Light and its rays can degrade the components of a perfume. This potentially causes the fragrance to degrade. The packaging must therefore have properties which allow it to act as a light barrier.
• Constant temperature. The perfume packaging must keep the perfume in an environment with a stable temperature. It should neither cool it nor warm it. Ideally, it is recommended that the perfume is stored at a temperature of 15 to 20 degrees.
• The packaging must also provide a barrier against moisture. It must therefore be watertight.
• The packaging must be tasteless and odourless. In the food or perfume industry, it is important that perfume packaging is tasteless and odourless, in order to preserve the original fragrance of the perfume. This is called sensory neutrality.
• Complete sealing of the packaging against dirt, dust and other contaminants.

For the logistics part, the perfume packaging must be sturdy, to absorb shocks. Perfume packaging plays a decisive role in the perfume sector, even more so than in other sectors. It is the guardian of the perfume’s fragrance, providing it with protection from external elements. It also plays a powerful role in marketing, with packaging being very important in the POS and in the consumers’ perception of the product.

Why choose Tournaire for your perfume packaging?

Since 1833, Tournaire has been supporting professionals from various backgrounds in implementing packaging strategies for their products. Tournaire operates in several markets: perfumery, chemistry, health, food packaging… Find a wide range of different types of perfume packaging, with capacities ranging from 15 ml to 60 l. Glass and aluminium packaging is available. Thanks to its barrier properties, aluminium ensures that the perfume is perfectly insulated. Light and resistant, it is also very malleable.

Glass also has good protective properties against light and external elements. It is often chosen for its upmarket and ethical qualities, making it unsurprisingly very suitable for the perfume sector. If you have any questions about our range of professional packaging products, contact us now via our website and we’ll be happy to answer them.